Colorado Tourism

The Brief

With Colorado being one of the most diverse and exciting destinations in the world to visit, they needed an event and entertainment to match for their Australian industry insiders halloween event!

Key mission goals included:

• Create a Halloween-themed event with multiple fun marketing opportunities to promote the Colorado brand
• Create an exciting immersive experience for guests
• Deliver shareable moments

Our Plan of Attack

Inspired by the 1500+ ghost towns that can be found in Colorado alone, our Agents brushed away the cobwebs to breath a new lease of life into the Halloween season. A joint event with Tourism Colorado & Tourism Arizona we wanted to draw on some of the iconic elements that make them such attractive destinations

Creating the “dead saloon” guests would be able to experience a whole host of spooky tricks and treats. Whether it was our Coyote Ugly inspired zombie cowgirl performers whipping up a storm, our transformation station turning the living to dead, or our live Thriller Dance Class, or even the branded green screen photo booth experience there was a never ending stream of something to see or do.

Other plans of attack:

• Coyote ugly inspired zombie cowgirl performances
• Transformation station
• Thrilling Thriller dance class
• Branded green screen photo booth experience

Mission Complete

A spine tingling successful event. With 100’s of tourism industry agents reached, Colorado Tourism was able to promote it’s brand in a fun, vibrant and most importantly, memorable way. The Bureau’s on the ground agents were able to delight with bone chilling performances, teeth chattering experiences and some truly sweet treats.

Mission highlights:

• 1 giant Thriller dance class (100+ people)
• 100’s of Zombie sightings
• 1000’s of branded photos
• Too many frights to count