Brand exposure
Colorado Tourism
Brand Exposure – Exposing Colorado
When our friends at Linkd Tourism & Colorado Tourism asked us to create some buzzing brand exposure, we “jumped” at the chance! Inspired by Colorado’s 1500+ ghost towns, we felt Halloween was the perfect opportunity. Dedicated to coming up with a flesh take on the traditional holiday, our team got to work. With crazy concepts, thrilling routines and dead cool dancers, The Bureau had it covered!
The Brief
With Colorado being one of the most diverse and exciting destinations in the world to visit, they needed an event and entertainment to match for their Australian industry insiders halloween event!
Key mission goals included:
- Create a Halloween-themed event with multiple fun marketing opportunities to promote the Colorado brand
- Create an exciting immersive experience for guests
- Deliver shareable moments
Our Plan of Attack
Inspired by the 1500+ ghost towns that can be found in Colorado alone, our Agents brushed away the cobwebs to breath a new lease of life into the Halloween season. A joint event with Tourism Colorado & Tourism Arizona we wanted to draw on some of the iconic elements that make them such attractive destinations
Creating the “dead saloon” guests would be able to experience a whole host of spooky tricks and treats. Whether it was our Coyote Ugly inspired zombie cowgirl performers whipping up a storm, our transformation station turning the living to dead, or our live Thriller Dance Class, or even the branded green screen photo booth experience there was a never ending stream of something to see or do.
Other plans of attack:
- Coyote ugly inspired zombie cowgirl performances
- Transformation station
- Thrilling Thriller dance class
- Branded green screen photo booth experience
Mission Complete
A spine tingling successful event. With 100’s of tourism industry agents reached, Colorado Tourism was able to promote it’s brand in a fun, vibrant and most importantly, memorable way. The Bureau’s on the ground agents were able to delight with bone chilling performances, teeth chattering experiences and some truly sweet treats.
Mission highlights:
- 1 giant Thriller dance class (100+ people)
- 100’s of Zombie sightings
- 1000’s of branded photos
- Too many frights to count
1
Giant Thriller Dance Class (100+ People)
100’s
of Zombie Sightings
1000’s
of Branded Photos