Vogue’s Fashion Night Out

The Brief

The Bureau of Fun was briefed to create a spectacle and assist one of Australia’s most glam-packed events, Vogue’s Fashion Night Out and draw a crowd to Sydney shopping destination, Pitt Street Mall.

As one of the biggest fashion events of the year for Sydney, The Bureau of Fun was asked to create moments that would be visually engaging for media, that guests would want to share on social media and that would leave a lasting impression.

Key mission goals included:

Create entertaining, wow moments that would mesmerise the crowds of fashionistas and their families to deliver memorable moments
Make media-worthy spectacles
Create shareable experiences to be posted on guest’s social media
Showcase that Vogue’s Fashion Night Out is a fun-filled, entertaining event

Our Plan of Attack

The glamour event of the season had called. The Bureau of Fun Agents had the glitter and their bag of tricks ready quicker than you could say Gigi Hadid in seven-inch heels!

At The Bureau of Fun, we know the quickest way to create wonder and put a smile on anyone’s face, is the power of magic, comedy and illusion.

The Bureau of Fun Agents pulled on their custom-made Ringmaster costumes (after all we needed to look fabulous) and created engaging moments throughout the event for media and guests.

Other plans of attack:

Spectacular entertainment
Marvellous magic
In-store experiences

Mission Complete

Another successful mission complete. The Bureau of Fun Agents spent the evening with guests, joking with their families and ensuring an event buzz remained consistent.

We also created key media moments, showcasing our wonder for TV news and creating shareable moments that guests posted on social media.

Mission highlights: