IKEA In-store

The Brief

Ikea knows how to make shopping fun – where else are you rewarded with a $1 hot dog for simply just showing up?! That’s why the experts in creating a unique shopping experience came to The Bureau of Fun.

When they asked us to entertain their customers, The Bureau Agents couldn’t wait to create exciting out-of-the-box ideas that would engage shoppers and encourage them to return to the Ikea Tempe store.

Key mission goals included:

• Create experiences that would leave a lasting impression
• Deliver innovative entertainment that would appeal to a wide audience range of varying ages

Our Plan of Attack

Not shy of rolling their sleeves up, The Bureau Agents assembled ideas quicker than you can knock together an Ikea flat pack*. The concept was clear, deliver entertainment that not only delighted and excited but also made the whole experience of shopping at Ikea Tempe fun and family friendly.

With the plan in place, The Bureau Agents didn’t waste any time in adding elements of excitement and wonder to the shopping experience. Using a combination of magic, comedy and wonderment we were able to deliver lasting memorable moments.

Other plans of attack:

• Costume characters throughout the store in order to deliver an immersive experience
• Balloon modelling
• Marvellous magic
• Photo opportunities

* no Allen Keys were required in the creation of this activity

Mission Complete

With the store a buzz with excitement and thousands of happy shoppers, our mission was complete. The Bureau Agents were able to deliver entertaining experiences throughout the store delighting parents and children alike.

Mission highlights:

• 20 magic shows
• 100’s of balloon sculptures
• 1000’s of photos
• 1 almost finished flat pack (their harder than they look)