Shiralee Organic Meats Store Opening

The Brief

The Bureau of Fun’s good friends at Shiralee Organic Meats asked us to create something meaty at their new store to draw crowds and attract local media photographers.

As a small business on a busy shopping precinct, Shiralee Organic Meats wanted an activation that would show their connection to the local community and cement the reason why shoppers should choose them over supermarkets competitors.

Key mission goals included:

Create noise around the launch of Shiralee Organic Meats store and build brand exposure
Engage locals and give them an experience that would spread word of mouth about the new butchers in town by creating unique event entertainment
Create shareable moments that would also attract media interest

Our Plan of Attack

There was no mincing around with this one. As soon as we got the call, we had our concept ready quicker than our good mates could have tied their butcher’s apron.

The Bureau of Fun’s aim was to showcase Shiralee Organic Meats as the fun, family butcher – somewhere that shoppers would look forward to visiting. We knew we needed an out-of-the-box entertainer that would engage an audience in a memorable way. And so, Bertha the Butcher was born!

Bubbly Bertha took to the streets of (location) to chat with locals and make connections with them to drive foot traffic in-store.

Other plans of attack:

Bubbly Bertha comedy to create a fun experience for shoppers
All day family entertainment
Balloon animals for the kids
Fun family pics with Bubbly Berta & our friendly butcher

Mission Complete

It’s fair to say that a strong connection was made with locals on the day – with every shopper leaving the store with a smile. Bubbly Bertha successfully introduced locals to the butcher, building relationships and creating lasting impressions.

Mission highlights: